Joe Rogan Experience #2569 – Bill Thompson

The Joe Rogan Experience · Episode 2569 · Host: Joe Rogan · Guest: Bill Thompson · Published Oct 21 2026 · Runtime 2:47:03 · Watch: YouTube

Retired Army chief warrant officer and Spartan Forge founder Bill Thompson is back with Joe Rogan for a long talk about pressure: target panic, reading thermals on elk and whitetail hunts, hallucinating on the Appalachian Trail, Carl Jung and dreams, an addictive personality, a Gaethje bet, old pool hustlers and what AI will do to hunting and work.

Chapters
  • 1:00 Cars that engage you: the Cybertruck, Bill’s Model S and stripped-down 1960s Porsches.
  • 10:00 Golf, a father-in-law who called him “a large blunt instrument,” and an evasive-driving course.
  • 14:00 Target panic in archery and why people who know pressure can perform anywhere.
  • 24:00 The tribal wiring behind hunting, and an adrenaline crash after a big kill.
  • 36:00 Fasted hunts, then how thermals move scent and why most hunters get them wrong.
  • 52:00 Sleep-deprived hallucinations on the Appalachian Trail and whether “entities” are interdimensional.
  • 1:02:40 Chaos theory leads Bill to Carl Jung, dreams, Shawshank as a Christ story, and Stephen King writing Cujo.
  • 1:26:00 Bill on his addictive personality, and losing his sister Heather to addiction, which shapes his view of safe-supply programs.
  • 1:35:40 Golf handicaps and why bow hunting never gets boring.
  • 1:50:00 Rickson Gracie, then Justin Gaethje vs. Paddy Pimblett and the bet Bill placed on the underdog.
  • 2:02:00 Three-cushion billiards, a pool hustler called Water Dog, and the old Hard Times pool hall.
  • 2:32:00 Bots on social media, what AI will do to work and movies, and Spartan Forge’s new hunting films.
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People

On this episode

Joe Rogan

Host. Trades golf and pool-hall stories, and talks bow hunting with Cam Hanes. 2:04:00

Bill Thompson

Retired U.S. Army chief warrant officer and founder of Spartan Forge, an AI mapping and prediction app for hunters. Plugs the Hunt Plus updates and a veterans film series. 2:44:40

People mentioned

Cam Hanes

The bow hunter whose shot they break down; Bill says hunting with him shows how much he doesn’t know. 20:00

Carl Jung

Discussed for: The Red Book — Amazon

Bill read every Jung book he could find, starting with the collective unconscious. 1:03:20

Stephen King

Discussed for: Cujo — Amazon

Wrote Shawshank’s source story and doesn’t remember writing Cujo. 1:05:40

Rickson Gracie

Became the family champion at 18 against much bigger men. 1:50:00

Justin Gaethje

The underdog Bill and a friend bet on against Paddy Pimblett. 1:53:40

Paddy Pimblett

The betting favorite in that fight. 1:58:20

Ari Shaffir

Named among the people who doubted Gaethje’s chances. 1:56:20

Grant Fuhr

The Oilers goalie who said the puck looked like a beach ball when he was in the zone. 2:08:00

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Products

The Shawshank Redemption (1994) — Bill’s “perfect movie,” which he reads as a retelling of the Christ story. Amazon 1:05:40

Cujo (Stephen King) — “Great book” that King says he doesn’t remember writing. Amazon 1:07:00

Maximum Overdrive (1986) — The Stephen King-directed movie Joe brings up. Amazon 1:07:40

The Red Book (Carl Jung) — One of the Jung books Bill credits for his view of dreams. Amazon 1:12:00

Man and His Symbols (Carl Jung) — The other Jung title he names. Amazon 1:12:00

Spartan Forge — Bill’s hunting app, with new Hunt Plus updates. Official site 2:44:40

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Discussed on the show

Target panic — Why archers and shooters freeze or flinch under pressure. Wikipedia 14:00

Three-cushion billiards — Joe explains the game’s rules. Wikipedia 2:02:00

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Places

Disneyland — The Cars-themed ride Bill’s kids loved. Wikipedia 7:20

Appalachian Trail — Where exhaustion had Bill seeing things in an open-faced shelter. Wikipedia 52:00

Hard Times, Bellflower, California — The legendary pool hall Joe calls the mecca. Wikipedia 2:06:00

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Ads
  • Ketone-IQ (57:00) — ketone.com/rogan · 30% off your subscription order; first shot free at CVS and Target.
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