Consumer Advocate Lindsay Owens | This Past Weekend w/ Theo Von #693

This Past Weekend · Episode #693 · Host: Theo Von · Guest: Lindsay Owens · Published Nov 3 2026 · Runtime 1:53:06 · Watch: YouTube

Consumer advocate Lindsay Owens, executive director of the Groundwork Collaborative and author of Gouged, walks Theo through how prices got so unfair: dynamic and surveillance pricing, Walmart’s digital shelf labels and patents, the Ticketmaster verdict, Instacart’s secret pricing tests, DoorDash’s “agitation index,” World Cup tickets, Kroger’s data business, AI shopping assistants that steer you to pricier options, and what Congress and New York could do about it.

Chapters
  • 0:00 Lindsay, her think tank, and why she started studying price gouging when inflation hit in 2021.
  • 3:00 Price gouging, dynamic, algorithmic and surveillance pricing defined, concert lines versus auctions, and Walmart’s digital shelf labels.
  • 10:00 The Live Nation and Ticketmaster verdict, monopoly power, and the breakup states asked for.
  • 14:00 Lobbyists, a Congress that feels like a nursing home, and stock trading by members.
  • 23:40 The 400-shopper Instacart experiment and Eversight, StubHub fee gaps, and DoorDash’s agitation-index patent.
  • 32:00 Coca-Cola’s temperature-priced vending machine, Wendy’s, shrinkflation, and John Wanamaker’s first price tags.
  • 42:40 World Cup ticket prices and FIFA’s resale cut.
  • 47:00 Walmart patents: the “Karen” appeasement engine, parking-lot suspension cameras, the pulse check and Victor Gruen’s malls.
  • 59:00 Walmart’s public letter to Lindsay, Dan Bartlett, her reply and the Sparky shopping assistant.
  • 1:06:00 Surveillance pricing: Expedia, the JetBlue funeral tweet, Kroger’s data business, VPNs and a 515-page McDonald’s dossier.
  • 1:26:00 Ethical companies, Meta’s Muse and a study of AI shopping assistants that recommend pricier options.
  • 1:37:00 Princeton Review zip-code pricing, a shopper’s bill of rights, New York’s surveillance-pricing bill and what to ask Congress.
Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

People

On this episode

Theo Von

Host. Pulls up Walmart’s patents, the Live Nation verdict and Kroger’s data numbers, and wants a fair-price Amish stand on every corner. 0:00

Lindsay Owens

Guest. Consumer advocate and executive director of the Groundwork Collaborative in Washington, D.C., and author of Gouged. 0:00

People mentioned

Josh Hawley

Said by Lindsay. The senator Lindsay testified for; DoorDash dropped its patent days after their hearing. 30:00

Doug Ivester

Said by Lindsay. The Coca-Cola CEO who floated a vending machine that charges more when it’s hot. 33:00

John Wanamaker

Said by Lindsay. Philadelphia department-store founder credited with popularizing the price tag. 39:00

Victor Gruen

Said by Lindsay. The architect behind the modern mall who later disowned how developers used his ideas. 54:00

Dan Bartlett

Said by Lindsay. Walmart’s executive who signed the company’s public letter to Lindsay. 1:00:00

Kathy Hochul

New York’s governor, who has yet to sign the state’s surveillance-pricing ban. 1:46:20

Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Products

Gouged (Lindsay Owens) — Lindsay’s new book on the end of a fair price. Amazon 0:00

Ruffles Original Potato Chips — One of the 23 everyday items in Groundwork’s Instacart secret-shopper cart. Amazon 25:00

Music Box (Mariah Carey) — The album with “Hero,” the song Theo tries to name. Amazon 1:41:00

Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Discussed on the show

Price gouging — Lindsay gives the legal definition and how companies used inflation as cover. Wikipedia 3:20

Dynamic pricing — Why concert tickets are now effectively auctioned off. Wikipedia 5:00

Electronic shelf labels — Walmart says they are a modern take on everyday low prices; Lindsay worries about what they enable. Wikipedia 7:00

Gerontocracy — Theo reads the definition while they talk about Congress. Wikipedia 19:00

Shrinkflation — Same price, less product, and recipes quietly made cheaper. Wikipedia 35:40

Gruen transfer — The moment a shopper forgets why they came to the mall. Wikipedia 54:00

Consumer Product Safety Commission — Lindsay’s model for a shopper’s bill of rights. Wikipedia 1:42:00

Tide To Go stain stick (mention, said by Lindsay Owens) — She’d like Walmart to make “a Tide stick that actually works.” 1:01:09

Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Places

Washington, D.C. — Home of the Groundwork Collaborative and the lobbyists who descend on bills. Wikipedia 1:00

Brazil — Where Coca-Cola’s CEO revealed the heat-sensing vending machine in a magazine interview. Wikipedia 32:20

Philadelphia — Where John Wanamaker opened one of the first American department stores. Wikipedia 39:00

New York — Its legislature passed a surveillance-pricing ban that awaits the governor. Wikipedia 1:46:20

Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Ads
Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Go Deeper
Show more

Want this section to go deeper? Share this page with the creators and have them sign up so we can get permission to dig deeper into this episode.

Show notes are a summary, not a full transcript. As an Amazon Associate we earn from qualifying purchases. Links on this page may be affiliate links through Amazon and other partner programs we participate in now or in the future. If you buy through those links, we may earn a commission at no extra cost to you.

Scroll to Top